After getting the responses for this category, we found an astonishing 30+ brands providing this service. But only five of them managed to make it to the elite Users' Choice club. The winning brand in this catagory is HP, and runner up is IBM. Wipro, HCL Infosystems and Sify are also there.
With so many brands in this segment, the obvious question that most IT decision makers are likely to face is how to choose the right one. We tracked the reason for HP and IBM amongst their existing owners as well as those who're likely to take their services in the near future. Interestingly, there was no single dominant reason for choosing either of these two brands. All four reasons we'd asked for-brand value, reliability, initial price, and after sales support/service received nearly equal votes with minor skews. Only in case of IBM's existing users, initial price was not a major worry. Brand perception by industry however was slightly better. HP had the highest brand perception score across most industries, except education and services. IBM was dominant in services, and it had strong perception in healthcare, BFSI, and process manufacturing.
Coming to brand loyalty, 46% of HP users said they were not going to shift to another brand, while only 26% of IBM users were loyal to their brand. Interestingly, 19% of IBM's existing owners said they were likely to shift to HP, while 8% of HP's are interested towards IBM