Mobile banking has not only become the medium of delivery of banking services but also a strategic tool for business development. Mobile banking along with m-Commerce will witness a phenomenal growth with banking to be the major benefactor. Implementation of core banking solutions in PNB has provided them a gateway that introduces new services platform to enable customers convenience banking on the go.
Among the challenges the bank faced included finding the right balance of security & customer security, ensuring that the applications will be supported on different handsets due the diversification of mobile handsets. Building confidence level among the customers, changing their mindsets, and ensuring business continuity 24x7x365 were other challenges.
Now the customers have access to their bank accounts on 24x7x365 basis through mobile channel. They can view and access services like view account balance, account statement request, online stop payment of cheque, and transfer of funds to own accounts and a lot more.
One of the key aims of the banks is to capture new customers with the positioning of the products & services and mobile banking is one such initiative. Mobile banking has an extra edge over other delivery channels as it is faster, accurate, efficient. With mobile banking, customers have access to the services while on the go and that too anytime anywhere with no time or geographical barriers.