Apollo Tyres has approximately 5000 dealers and a large sales force spread all around the country. Apollo wanted to enable their exclusive dealers to access their central database, and track information, instead of their having to depend on their regional offices for the information. Similarly, the sales force and employees of Apollo tyres required the latest information, and would have to wait for a while before they could get it. So, Apollo tyres has implemented an SMS solution with interface to SAP, so information can be directly accessed through the SAP. This ensures that information is correct and also the latest. This solution keeps customers, dealers, sales force and management level employees updated on a daily basis. An SMS is sent a customer as acknowledgement on receipt of a tyre claim of a tyre in warranty. Another SMS is sent after the inspection of the claim of the tyre. This provides the customer real-time details of his claims without his having to ask the dealers again and again. Similarly SMSs are sent to sales, where the sales force is provided the outstanding and credit details of the concerned dealers on a daily basis. The sales force can also query the system for the availability of stocks at the relevant godowns. This saves time spent in calling various people to find out the status of stocks at the godown. Dealers are informed through SMS about the details of invoices, and when their cheques are deposited. The production managerial level employees of Apollo tyres are also sent an SMS everyday with the relevant production details of the day. They can also query the system any time, and can get real time production details trough SAP. When a new scheme is launched within Apollo Tyres, SMSs are sent to relevant people informing them about the scheme.
|Chandrasekhar Velagapudi, Div Head-IT|
Apollo tyres has also mapped the mobile numbers of the dealers and employees on their SAP system, so that no one else can access the system. One challenge here is to keep the database of mobile number updated all the time as some dealers frequently change their mobiles.
The project has enhanced the transparency of operations between the organization and dealers.