With more and more notebook models flooding the market everyday, major players continue to reign in this enterprise hardware segment over the years; and the legacy continues this year as well. Whilst the last year's top 3-HP-Compaq, Dell and Lenovo, rule the roost again, other prominent brands in the league that have had a close miss to the Users' Choice Club are HCL, Sony and Acer.
The HP-Compaq brand comes on top of the minds of 40% of the surveyed CIOs/IT Managers (TOM Recall), leading the segment in terms of brand ownership and brand loyalty, and rules 3 of the 4 geographical zones (north, south and west). While Dell was close in figures to the winner in most of the category, it outwits the latter in IT/ITeS, health-care and education when it comes to the industry vertical presence.
|Users' Choice Club 2010|
|Last year's picture continues this year with HP-Compaq, Dell and Lenovo continuing to remain in the club.|
|Future Brand Preference Reasons|
|91% of the users likely to buy IBM/Lenovo products gave product reliability as the key reason for the move.|
Lenovo, on the other hand, scores average on most of the categories included in the survey when compared to HP-Compaq and Dell, but outshines the rest of the key players by a significant margin to make it occupy the third spot. HCL does well enough to mark its presence on 3rd position in banking, financial services and insurance (BFSI) and health-care industry verticals with approximate relative index scores of 20 and 30, respectively.
|Brand Loyalty 2010 vs 2009|
|All the top three brands have gained significantly in brand loyalty over last year.|
To the interest quotient of many, when asked the reasons for current brand preference, surprisingly, HP-Compaq loses out to Dell and Lenovo when it comes to the reliability of product, initial price and after-sales support/services. The pattern traces on a similar note when asked about the reasons for future brand preference.
Dissecting the overall brand switch matrix, HP-Compaq holds a high 93% when it comes to brand loyalty. All brands saw a gain in brand loyalties over past year, meaning existing customers of each brand are likely to buy the same brand in the future as well.