This is a new entrant in our survey. Interestingly, here one brand seems to have eaten out chunk of the market. Out of the 6 brands that offer server virtualization solutions, 3 made it into User's Choice this year. VMware is the winner with other brands (MS HyperV and Citrix Xen) far behind. Among our participants, 76% were using server virtualization solutions from VMware, and 9% being MS HyperV. In top of mind recall VMware again came out to be the obvious winner with 70% participants mentioning its name in context of server virtualization.
The reasons for future brand preference are interesting, and might make it tough for VMware to continue its winning streak, or the huge margin it enjoys over competition. A higher percentage of users than VMware said that they would prefer HyperV for product reliability, initial price, and after sales support/service. VMware's percentage was higher only in its bradn name, which clearly indicates that it's enjoying the brand name that it's established because of being an early mover in the server virtualization space.
|Users' Choice Club 2010|
|Vmware is miles ahead of competition in the User's Choice Club this year.|
|Future Brand Preference Reasons|
|Brand name is the only area where VMware has a lead over HyperV.|
For now, VMware has complete dominance across all eight verticals and four zones with other members not even close to it.
|Brand Loyalty 2010 vs 2009|
|Vmware enjoys highest brand loyalty among its existing customers followed by Citrix. HyperV needs improvement.|
Analysis of brand loyalty further suggests good news for VMware as 91% of its current users among our participants likely to stick with it in future as well. Other members of User's Choice club are at 64% (MS HyperV) and 86% (Citrix Xen) respectively. As this is a new segment, there's no gain/loss over last year.
Overall, VMware enjoys a huge lead over competition, but HyperV could be a serious threat to it in the future, as the latter enjoys a higher votes in threee out of four reasons why people would choose this brand in future.