This segment got 23 players, out of which only 5 made it to the User's Choice club of 2010. Sify is the winner in this category with 27% of survey participants getting their managed application services from it, followed by HP and then Wipro. When it comes to top of mind recall, there is no favorites with not even single member of User's Choice club getting more than 20% top of mind recall. One reason for this could be that it's a relatively new segment.
Sify's winning streak continues in the future brand preference reasons as well. It's alsothe likely choice amongst future buyers for two reasons--brand value and product reliability. Wipro is another favorite for its product reliability, and 76% of its likely future adopters have given it high marks for initial price. Sify has even received good votes for after sales support/service in this segment.
|Users' Choice Club 2010|
|Sify has replaced HP from its top position in 2009. Wipro gains over IBM this year. Reliance is the new entrant.|
|Future Brand Preference Reasons|
|Sify and Wipro score a remarkable 100% on reliabilty of their products.|
Wipro is the only member of User's Choice club which enjoys 100% brand loyalty amongst its customers in this segment. Reliance has the next highest brand loyalty and it even saw an increase over last year. IBM saw a slight decline over last year.
BFSI, communication media, healthcare, and services are four verticals where winner Sify is dominating. IT also cominates in south and western India, but is weak in north and east. Interestingly in healthcare, other brand that runs parallel to Sify is Reliance. Reliance also has very strong brand perception in the BFSI segment.
|Brand Loyalty 2010 vs 2009|
|Wipro enjoys 100%brand loyalty amongst its existing customers, followed by Reliance at 83%.|
Both manufacturing verticals (discrete and process) are dominated by Wipro with IBM being the leader in IT/ITeS. Wipro is also very strong in BFSI.
One non-club member NIIT Technologies has complete dominance in education vertical, but has not been represented here.