Enterprise Hardware : Notebooks

With more and more notebook models flooding the market everyday, major
players continue to reign in this enterprise hardware segment over the years;
and the legacy continues this year as well. Whilst the last year's top
3-HP-Compaq, Dell and Lenovo, rule the roost again, other prominent brands in
the league that have had a close miss to the Users' Choice Club are HCL, Sony
and Acer.

The HP-Compaq brand comes on top of the minds of 40% of the surveyed CIOs/IT
Managers (TOM Recall), leading the segment in terms of brand ownership and brand
loyalty, and rules 3 of the 4 geographical zones (north, south and west). While
Dell was close in figures to the winner in most of the category, it outwits the
latter in IT/ITeS, health-care and education when it comes to the industry
vertical presence.

Users' Choice Club 2010

Last year's picture continues this year with HP-Compaq, Dell and Lenovo continuing to remain in the club.

Future Brand Preference Reasons

91% of the users likely to buy IBM/Lenovo products gave product reliability as the key reason for the move.

Lenovo, on the other hand, scores average on most of the categories included
in the survey when compared to HP-Compaq and Dell, but outshines the rest of the
key players by a significant margin to make it occupy the third spot. HCL does
well enough to mark its presence on 3rd position in banking, financial services
and insurance (BFSI) and health-care industry verticals with approximate
relative index scores of 20 and 30, respectively.

Brand Loyalty 2010 vs 2009

All the top three brands have gained significantly in brand loyalty over last year.

To the interest quotient of many, when asked the reasons for current brand
preference, surprisingly, HP-Compaq loses out to Dell and Lenovo when it comes
to the reliability of product, initial price and after-sales support/services.
The pattern traces on a similar note when asked about the reasons for future
brand preference.

Dissecting the overall brand switch matrix, HP-Compaq holds a high 93% when
it comes to brand loyalty. All brands saw a gain in brand loyalties over past
year, meaning existing customers of each brand are likely to buy the same brand
in the future as well.