by September 15, 2003 0 comments



This year we have split the UPS segment into enterprise power conditioning and personal
UPSs. 

The recent grid failure in the US, which brought many cities there, to a standstill for several hours, made the headlines across the globe, partly because it was an unusual occurrence– the first in about 29 years! Sadly, power problems are so common to India. 

The Indian electric supply is also plagued with other power problems in existence, be it spikes, surges, brownouts, harmonic distortion, etc. The need for a proper power conditioning system therefore can’t be undermined especially when you need to backup huge loads, such as your complete IT infrastructure. 

The winner, the first time around is APC, enjoying a huge lead over the runner-up, Emerson. Going by the brand loyalty matrix, it doesn’t look as if this would change soon. Emerson continues to enjoy strong brand loyalty, but Numeric may need to be on guard as 13% of its users said they would prefer to shift to other brands. DB Power has to watch out, as out of its existing users, 12% preferred to switch to APC, and 30% said that they would shift to some other brand.

Current ownership also follows a similar pattern, with APC leading, followed by Emerson, Numeric and DB Power.

Powerware is fifth here, followed by Siemens.

Of those who chose APC, a majority gave good quality as the top reason for choosing it, followed by used and satisfied with performance. In the IT spend graph, Emerson saw its support going up, while Numeric’s support fell in the Rs 25 lakh to Rs 50 lakh bracket.

The manufacturing sector wants to try out the maximum number of brands, followed by Government. BPO, Software and Services, in that order, gave APC its massive lead. Banking, followed by Government and BPO is where Numeric scored.

Power conditioning is slowly moving away from IT and is fast being considered part of infrastructure. That is, the decision maker here may be changing from the IT department, to the administration or the facilities department. Is this a larger trend in IT infrastructure? Is it limited to power conditioning?

When the NewYork blackout happened, there were no reports of IT setups loosing data. They had their power backups in place. Do you?

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