RDBMS

Databases are the heart of an enterprise's applications. Just about every

enterprise application needs one, and with amount of information being stored

you need more robust and scalable RDBMS solutions. In this category the winner

that stood out was Oracle with Microsoft SQL Server close on its heels. Amongst

our respondents, Oracle had the highest top of mind recall, and even the highest

loyalty relative to other OS brands. Oracle on a relative scale enjoyed the

highest percentage of other brand owners shifting in to it. Other brands that

competed with the top two were MySQL and IBM DB/2. Oracle was strongest in BFSI,

IT/ITES, discrete manufacturing, communication and media, healthcare and

education industries. While, MS SQL Server overtook Oracle in services and

process manufacturing industries.

Coming to brand loyalty, Oracle had the maximum loyalists amongst its present

owners. Amongst the respondents who said that they owned Oracle, 55% of them

said that they were likely to stay with the same RDBMS, while 3% each were

likely to move to MS SQL Server or MySQL. Brand loyalty amongst MySQL owners was

second at 50% owners sticking to what they currently own, while a considerable

13% of MySQL owners were likely to move towards Oracle. For Microsoft it's a

concern that its SQL Server has a brand loyalty of just 39%, and 6% of its

current owners likely to move to Oracle.