Visual mode of communication is more captivating and powerful than print
communication. Businesses like a retail showroom with a host of products may use
digital signage to effectively communicate with their audience. Digital signage
displays combining eye-catching graphics with content can help put and keep
customers on the same page. You can control electronically the network of
customizable displays by changing the content remotely.
Digital Signages
A digital signage solution is basically electronic displays like LCD, LED,
plasma screens, or even video walls connected through LAN or Internet or
corporate networks that enable centrally controlled screen-based communication
which may either be interactive or non-interactive. HP, Cisco and NEC are some
of the players in the digital signage space.
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Applies To: CIOs |
How they work?
A digital signage solution comprises of numerous digital displays, connected
to media players(devices storing and pushing content to displays which can vary
from just MPEG capability to PCs capable of utilizing multiple types of
content) which are connected to a network. This is in turn is linked to a
digital signage software residing in the digital signage servers, that enables
central management of this network of digital signage media players. A content
management server is generally able to support multiple media players and a
single media player may support multiple screens. The digital signage servers
enable authoring of content, developing of playlists, content management and
delivery, and managing of the displays. Network may be closed without Internet
access, where onsite updation is done using USBs or DVD drives locally. In
displays that are connected through open network having Internet access, remote
updation from Internet sources is possible. However, managing the entire digital
signage solution would require a dedicated IT workforce.
Where to deploy?
These display solutions can be deployed across all verticals that require
communicating to their respective audience in an engaging manner. Some of the
arenas are as follows:
Organizations: Organizations of all sizes can communicate effectively
to the external audience streaming in their offices about what you do, your
products lineage and services. They can also communicate with their internal
audience about vacancies, policies, events, birthdays. This can be used to
appreciate and acknowledge employees demonstrating exceptional service.
Important communication from the CEO of the organization can be streamed
simultaneously to employees across various branches at the same time.
Digital signage displays connected to media players are linked to a central server. |
Hospitality organizations: Being a business that majorly cashes on the
impulsiveness of the customers, showcasing unique hotel amenities, special menu
items, offers for the day, etc through a digital signage can immensly enhance
the business. Signages can be placed strategically inside the hotel, for
displaying hotel activities happening at different locations within the hotel.
Signages can also be used to welcome guests for weddings and other corporate
events.
Digital signage solutions can be used by businesses including retails stores to promote your business. |
Retail: Highly competitive market scenario is compelling the
retailers to reach out to their customers as fast as they can. Digitial
signages dispersed across various sections of a retail store, can be used to
shoot out engaging content on the displays, which can be manipulated on the
basis of time, regional preferences, etc.
An innovative solution in this sphere would be to connect signage displays
with intelligent cameras, along with analytic software. This would give
retailers the power to profile their consumers who are streaming in, and on the
basis of which, just right advertisements could be run at that particular
time. Besides making the shopping experience exciting and simplified for
consumers, it would also create scope for new revenue models between the
product vendors & the retailers. The company caled Cable and Wireless, would
soon be bringing this innovation into India.