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Reach out with Digital Signage Solutions

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PCQ Bureau
New Update

Visual mode of communication is more captivating and powerful than print

communication. Businesses like a retail showroom with a host of products may use

digital signage to effectively communicate with their audience. Digital signage

displays combining eye-catching graphics with  content  can help put and keep

customers on the same page. You can control electronically the network of

customizable displays by changing the content remotely.

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Digital Signages



A digital signage solution is basically electronic displays like LCD, LED,

plasma screens, or even video walls connected through LAN or Internet or

corporate networks that enable centrally controlled screen-based communication

which may either be interactive or non-interactive. HP, Cisco and NEC are some

of the players in the digital signage  space.

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Applies To: CIOs



USP: Learn about utilities of digital signage solutions


Primary Link: NA


Search Engine Keywords: Digital Signages

How they work?



A digital signage solution comprises of numerous digital displays, connected

to media players(devices storing and pushing content to displays which can vary

from just  MPEG capability to PCs capable of utilizing multiple types of

content) which are connected to a network. This is in turn is linked to a

digital signage software residing in the digital signage servers, that enables

central management of this network of digital signage media players. A content

management server is generally able to support multiple media players and a

single media player may support multiple screens. The digital signage servers

enable authoring of content, developing of playlists, content management and

delivery, and managing of the displays. Network may be closed  without Internet

access, where onsite updation is done using USBs or DVD drives locally. In

displays that are connected through open network  having Internet access, remote

updation from Internet sources is possible. However, managing the entire digital

signage solution would require a dedicated IT workforce.

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Where to deploy?



These display solutions can be deployed across all verticals that require

communicating to their respective audience in an engaging manner. Some of the

arenas are as follows:

Organizations: Organizations of all sizes can communicate effectively

to the external audience streaming in their offices about what you do, your

products lineage and services. They can also communicate with their internal

audience about vacancies, policies, events, birthdays. This can be used to

appreciate and acknowledge employees demonstrating exceptional service.

Important communication from the CEO of the organization can be streamed

simultaneously to employees across various branches at the same time.

Digital signage displays connected to media players are linked to a central

server.
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Hospitality organizations: Being a business that majorly cashes on the

impulsiveness of the customers, showcasing unique hotel amenities, special menu

items, offers for the day, etc through a digital signage can immensly enhance

the business. Signages can be placed strategically inside the hotel, for

displaying hotel activities happening at different locations within the hotel.

Signages can also be used to welcome guests for weddings and other corporate

events.

Digital signage solutions can be used by businesses including retails stores

to promote your business.

Retail: Highly competitive market  scenario is compelling the

retailers  to reach out to their customers as fast as they can. Digitial

signages dispersed across various sections of a retail store, can be used to

shoot out engaging content on the  displays, which can be manipulated on the

basis of time,  regional preferences, etc.

An innovative solution in this sphere would be to  connect signage displays

with intelligent cameras, along with analytic software. This would give

retailers the  power to profile their consumers who are streaming in, and on the

basis of which,  just right advertisements  could be run at that particular

time. Besides making the shopping experience exciting and simplified for

consumers, it would also create scope for  new revenue models between the

product vendors & the retailers. The  company caled Cable and Wireless,  would

soon be bringing this innovation into India.

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