Rediff.com Announces Enhancements to its Rediff News App Service

Rediff.com India Limited (Nasdaq: REDF), India's leading online provider of news, information, communication, entertainment and shopping services today announced enhancements to its Rediff News App service, which will now bring news from over 30,000 Indian and International sources to users for free just by downloading the Rediff news app.

Apart from the latest news on Rediff.com, this new app from Rediff also aggregates news from top news sources such as Reuters, The New York Times, Washington Post, The Times of India, The Economic Times, and The Hindu, among others.

Rediff has enabled multiple versions of the app for mobile devices ranging from those using the latest versions of iOS, BlackBerry, Windows 8, and Android, to feature phones using the classical Java and Symbian operating systems. Each version is designed to provide the best user experience on the respective operating system and provides aggregated news content from multiple sources.

The contemporary tiled interface design, displays the latest news with images and a short description across popular categories such as Top News, World, Business, Sports, Cricket, and Entertainment. A user can tap on an image to get a summary of the news and a further tap takes him/her to the full article on the original news source. The easy-to-use search function enables users to search for news on any topic of interest and provides the ability to change the default manual setting to refresh the content at a frequency of their choice. The ‘Also read' feature helps users discover more news as they browse related content. The app provides an offline access to previously downloaded news content even when the user is not connected to the internet, providing each user with a unique and differentiated news search and viewing experience.

Ajit Balakrishnan, Chairman and CEO, Rediff.com said, "The Indian mobile internet user base is expected to grow exponentially on the back of initiatives by the Government of India and leading Indian telecom service providers. Our launch of the Rediff News app that can work on almost all mobile phones provides users with better access to worldwide news and enhances search functionality. This is part of our continued strategy of enhancing our offerings to improve the Rediff user experience and positions Rediff to take advantage of future growth opportunities."

To download the free Rediff News app, please visit http://m.rediff.com/newsapp from your mobile browser. The app is also available on all leading app stores.