Samsung Galaxy J2 is the No 1 Smartphone Being Used in India

Mobilytiks Insights, a big data analytics programme in India for mobile handsets that gives state and major cities level information and insights.  According to them, the Samsung Galaxy J2 becomes the number 1 smartphone being used in India in less than 2 years of launch. Here are some Random Insights.

Random Insights

• Punjab leads in terms of uptake of Smartphones. This places Smartphone models high on the list of mobile phones deployed making it the only state where a Smartphone Samsung Galaxy J2 tops the order of mobile handsets being used in the state.
• In terms of emerging Smartphone makers (brands launched in India after 2013), Oppo's Neo 7 is the No 1 emerging Smartphone followed by Xiaomi's Redmi Note 3 Pro.
• Gfive's W1 is the No 1 feature phone in Tamil Nadu. The waning positioning of Gfive opens up a great opportunity for brands looking for a large base of feature phone users due for replacement.  W1 was launched in 2012.
• The high ranking Smartphones fall in the  average price band between Rs 8,000 to 9,000 and this space continues to feed the 'Value for Money' segment.
• Typically, featurephone users continue to use 4-5 years old models while smartphone drives quicker replacement where models launched a couple of years ago top the order.

“Samsung Galaxy J2 emerged as the No 1 Smartphone in India by Installed base in less than 2 years of launch, which underlines the importance of understanding the prospect customer setting the agenda of R&D.  This smartphone was designed in and for India and fetched Samsung laurels at a time when the competition was at all time high.”

Faisal Kawoosa, Principal Analyst and GM

Industry Intelligence Practice, CMR