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Samsung’s Gadget World: Executive Briefing Centre Gurugram

Samsung Executive Briefing Centre (EBC) in Gurugram is a amazing place to experience gadget President and Head of Display Business, Samsung Electronics.

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Ashok Pandey
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Samsung EBC

I haven’t seen anything like this till date, Samsung amazed me with its stunning setup of Executive Briefing Centre (EBC) in Gurugram. It is an amazing place to experience the Samsung gadgets. The EBC has a great expansion of 8,560 sq ft, and all the Samsung gadgets are placed here, including the one even not available in the market.

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Every section is designed keeping the requirement of business and individuals in mind. Most importantly, it’s not a place where products are showcased, you can play with them as well.

For businesses, it showcases product with real-life scenarios, so one can easily understand how Samsung can help to streamline the businesses’ operations, raise productivity and drive innovation, thereby creating a wholesome experience.

It’s first of its kind in India located at its headquarters in Gurugram. It is a one-stop destination, showcasing all Samsung products and services as well as enterprise offerings in a diverse, dynamic ecosystem.

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The Centre showcases the entire Samsung range of products, including Mobile, Consumer Durables, Displays, System Air Conditioners, Storage, etc. As well as demonstrates how these gadgets can be used and can impact to streamline businesses be it retail, transportation, manufacturing, education, smart homes, healthcare, gaming and virtual reality, government as well as banking, financial services, and insurance.

Innovative LED technology

Samsung produces several products and displays are one of the astonishing categories which we all love. But its not only about TVs, Computer screens or Smartphone displays. Samsung also produces displays for business. From large digital signages to retail digital interfaces, the company is offering various products which are customizable as per your needs.

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Samsung Video wall

Enter to the Centre and the first thing you would see an interactive wall, table, and board. The video wall is built using touch LED displays that’s completely seamless and adapts to almost any wall dimension, shape or curve.

Step ahead and large format display are showcased. The large format displays come with super contrast and amazing image quality. These displays are ultra-slim, narrow and IP5X certified, featuring a 700 nit non-glare panel, embedded media player, and 24/7 operation.

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Samsung EBC: Mirror Display

Moving ahead, you will see the setup of a small store with some large screens, but amazingly these will turn in to mirror as you move towards it. Samsung MLE mirror displays can help retailers to engage customers like never before. A sensor in the display detects shoppers and automatically presents marketing content, transforming the mirror into an informative, persuasive sales tool.

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Samsung EBC: cafe

Again, Samsung amazed at its café setup. This has several screens in different sizes displaying menu and other information offering engaging experience and a perfect solution to enable communication in small, narrow spaces like store shelves, ceilings, and corridors.

Samsung EBC: Signage
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Now, displays can also help you to direct where you want to be. Sleek signage looking displays can help a visitor to find their place. There are solutions for travel and transport, including airport self-check-in and entertainment options for airlines, digital catalogs, Virtual Reality solutions for different businesses.

Moving further, a large curved screen will welcome you to experience immersive viewing.

Samsung EBC: Curved Display
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The 49-inches curved display is the perfect option for professionals and gamers. One can attach up to 4 machines and can divide it into 6 screens simultaneously. The gaming zone showcases ultra-cool looking curved monitors alongside the 4D chair and VR headsets.

Smart home and connected classrooms

Samsung EBC: smart home

EBC also enables visitors to experience the smart home and smart kitchen. The setup offers a glimpse of connected homes with products such the QLED and the Frame TV, the 360 degrees sound bar, robotic vacuum cleaner and high-end refrigerator and washing machine.

Samsung EBC: smart home

On the other side, it has a setup of the connected classroom. A large interactive display and tablets can turn any boring classroom into interactive and smart class.

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