SME’s from New Delhi, Karnataka, Maharashtra and Tamil Nadu stoke demand for B2B products in India

B2B products demands have been augmented and that is displaying a ‘Paradigm Shift’ in procurement channels that is mostly employed by SMEs and giant corporate.

Lately, the online B2B e-commerce organizations establishing themselves as the most dependable and genuine resource of acquiring industrial products and it is happening due to rising focus on logistics and time-bound delivery services.

The increase in E-commerce business has augmented demand of monitors, printers and computer peripherals from cities like New Delhi, Mumbai, Pune, Chennai and Bengaluru. The graph looks skewed when we take a look at the male to female ratio who place orders for B2B products online, with 86 per cent male and 14 per cent female consumers.

The other products that show high demand range from home safes, wall fans, saws, lawn mowers, LED bay lights, diesel engine pump set, portable generators and engine compressors to name a few.

“Our reach of over 20000+ pincodes gives us pan India presence. We are well covered and this shows in our order distribution as our orders are spread across a wide geography. It is exciting for us to know that there is immense amount of unmet demand waiting to be tapped all over India,” says Swati Gupta, co-founder and CEO, Industrybuying.

“We analyze and map the selling categories with region and accordingly tweak our targeting strategies. For example unlike Safety Equipments which is a top seller in most other regions, TamilNadu sees a lot of demand for Diesel Engine Pumpsets. We take a lot of strategic and marketing calls based on such and many more data points.” She added.