Social Media

Here’s How Smartphone and Social Media are Merging to Change the Rules of Digital Marketing

February 17, 2017

Social media has been evolving at a rapid pace and with the rise in the number of different platforms, the audience is more fragmented and diverse. Brands are more careful ...

The Cost of Love in the age of Online Dating

February 13, 2017

Nowadays, online dating is as normal as online shopping. According to the recently released Norton Mobile Survey, dating-based social networking is rapidly becoming the norm in India with about 38 ...

UK and Australia among the Most Civil Nations Online, Microsoft Reports

February 8, 2017

Microsoft has released some stats showing relative safety and civility by nation on “Safer Internet Day,". According to the stats, people in the UK find each other pretty civil online as ...

Hugo Barra Returns to Silicon Valley as Facebook’s VR Chief

January 26, 2017

Hugo Barra, who was poached from Google to head Xiaomi's international expansion plans, is set to join Facebook to lead the company’s VR division. Barra who was based out of China ...

Norton Research: Children More Likely to be Bullied Online than on a Playground

January 23, 2017

Norton by Symantec, today released findings from the 2016 Norton Cyber Security Insights Report: Family Edition, which sheds light on parents’ perceptions of cyberbullying and the preventative measures they are ...

Chat-to-buy Feature Might Revolutionize the Social Commerce Experience in India

December 13, 2016

Chat-to-buy feature is set to alter the paradigm of social commerce in India by combining 3 million Indian fashion lovers and ...

After Rahul Gandhi, Hacktivists Target Vijay Mallya on Twitter

December 9, 2016

After Rahul Gandhi, convicted liquor baron Vijay Mallya is facing the ire of hacktivist group Legion on twitter. His twitter and email accounts were hacked today and details regarding his ...

Smartphones Dominate Flickr Uploads with Apple Leading the Pack

December 9, 2016

Apple remains the leading camera brand among its users according to a report by Flickr. Smartphones have grown as the device of choice for photography enthusiasts, while point and shoot and ...

Avoid Fake News by Installing B.S. Detector Plugin

December 7, 2016

In my previous article on social media and propaganda, I had discussed in detail how social media platform Facebook was criticized by users for promoting fake news ...

Salman Khan Becomes Sultan of Social Media

November 23, 2016

TO THE NEW, a digital technology company has released its annual Digital Celebrity Index 2016. According to Digital Celebrity Index, Salman Khan ranked top, indicating him as the celebrity with ...

The Era of Mass Manipulation: Governing Thought in the Age of Social Media

November 21, 2016

Popular social media platform Facebook has been criticized by users for promoting fake news content on its website. It became mired in controversy after some users complained that fake news ...

Nearly 78% say they want to leave social media, Says Kaspersky Labs

November 18, 2016

Research conducted by cybersecurity firm Kaspersky Lab shows that the vast majority of people want to leave social networks, often because they are a waste of time. According to the survey, ...

US Election 2016: How Social Media Influenced the Electorates in Favour of Trump

November 10, 2016

Donald Trump has trumped Hillary Clinton in the Presidential election and is set to be the 45th president of the United States of America. The presidential election of 2016 has been one ...

10 Awesome Tools To Create Stunning Visual Marketing Campaign

October 7, 2016

Visual marketing is the best way to connect with the consumers. A right graphic which defines your brand and tells a story about it can be a winning factor. With the ...

Here’s How Big Data Will Revolutionize Online Marketing

October 7, 2016

With businesses realizing the power of raw data to create successful marketing campaigns, big data is going to be an integral part of digital marketing. Big data when paired with ...

Norton Records a Whopping 2400% Increase in Kim Kardashian Related Spam and Scams

October 6, 2016

Once Kim Kardashian West’s spokesperson and Paris officials revealed that she was robbed at gunpoint in her private Paris residence, Norton recorded a whopping 2400% increase in Kim Kardashian related ...

digital_marketing_automation

4 Free Marketing Automation Tools

March 2, 2016

Marketing automation platforms are tools which help you to manage and streamline tasks such as posting on social media, tracking leads, schedule posts, online research and more. To make all ...

twitter brand hub

Twitter Introduces Brand Hub to Help Advertisers Understand More about their Brands

October 29, 2015

Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, prospects, and influencers are saying, thinking, and ...

5 Essential Social Media Tools for Every Business

September 29, 2015

As social media grows strong, so too does the complexity of being able to effectively monitor and manage what people are talking about you and to keep a track on ...