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Software : RDBMS

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PCQ Bureau
New Update

Here in this segment we get to know which brand of database engine has the

best perception amongst our respondents' mind-space. While Oracle comes out as

the leader, half-way behind the leader is Microsoft SQL Server followed further

behind by MySQL. These three brands constitute the Users' Choice Club for this

year.

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Amongst our respondents, Oracle gets the highest in all parameters, be it top

of mind recall, current brand ownership, loyalty or shift-ins. It is surprising

to see that IBM DB/2, which had made it to Users' Choice Club last year, missed

out this year as we didn't get enough votes from our survey participants to pass

any judgment on IBM DB/2.

Users'

Choice Club 2010
IBM DB2 has somehow lost out this year from being in the Club.
Future Brand Preference

Reasons
All users will buy the top brands considering product reliability in mind.
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Product reliability is the dominant reason for the respondents to choose

these brands over others, followed by initial price. MySQL is considered to have

better after sales support as compared to the other three brands. Lesser

percentage of users are likely to buy MS SQL Server for its brand name, as

compared to Oracle and MySQL. On the other hand, MS SQL Server enjoys the

highest percentage of votes for initial price as the key reason for future

purchase as compared to the other two brands.

Brand Loyalty 2010 vs 2009
MS SQL Server gains maximum on brand loyalty over previous year & becomes

the brand with highest brand loyalty.

Across industry verticals, we see Oracle having the highest brand presence in

all sectors barring healthcare and services sectors, which is where MS SQL

Server has the highest brand presence. However, MySQL has somewhat noticeable

presence across all industry verticals.

Coming to brand loyalty, it is Microsoft SQL Server that has the highest

brand loyalty with 80% current brand owners saying that their future brand will

remain the same. Close behind the leader with 79% brand loyalty is Oracle and

MySQL with 74% brand loyalty. The remaining percent of owners for each of these

brands either have no preferred brand to switch to or have no plans to shift to

another brand in near future.

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