TCL Launches New 4K QLED TV C645 Priced at Rs 40,990 in India

TCL has launched its new 4K QLED TV C645 in India, and the latest line of televisions from the company can be purchased from Reliance Retail, Croma, and other retail stores. Prices starting at Rs 40,990 for the 43 inch TV, consumers have the option to purchase display sizes ranging from 43 inch, 50 inch, 55 inch, 65 inch, and 75 inch. The company is also offering pre-booking offers from 10 to 16 May for consumers.

The smart TV is equipped with Google operating system, and offers a bezel-less design with an ultra-slim metallic frame. The smart TV is also being marketed for gamers as it has a higher refresh rate as well as low latency. It is also equipped with AMD Free Sync technology for seamless artefact free gameplay. The 4K QLED TV C645 is powered by Dolby Vision and Dolby Atmos.

Philip Xia, CEO, TCL India said that the C645 was a premium line up of the company's QLED TV range in India. "We are thrilled to have come up with a 4K QLED product to usher in a new era and transform the Indian market that will strengthen our leadership in the market," he said. Xia also shared that TCL has conquered the second position in the global TV market segment, and as far as India is concerned, the company stands at the fourth place.

The company also stated that the new Smart TV is enabled with its AiPQ Engine 3.0 TCL algorithm that helps process content with stable and high-quality 4K. C645 also comes along with Google Watchlist, Google Photos and TCL Home to help users access and control TCL's Wi-Fi enabled devices and appliances from their smartphones.