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All communication is going the IP way, so why not TV? The latest IPTV technology uses Internet technology to offer video on demand, and gives much more control over what you watch on your TV
IPTV (Internet Protocol Television) is the latest buzzword
in the Internet circles, especially within the expanding broadband community. So
what exactly is it? The traditional TV that we are used to comes to our TV sets
by cable, satellite, or through the air, as analogue or digital signals.
However, in IPTV, video data is sent across the Internet as packets, like in
VoIP. It can then be stored on a server and sent to computers or straight to
special STBs (Set Top Boxes), over ADSL (Asymmetric Digital Subscriber Lines),
or cable lines.
Video on Demand
IPTV uses a two-way digital broadcast signal that's sent through either a
switched telephone or cable network. It uses a broadband connection that
terminates into an STB at the user's end. All the content is then delivered
upon the viewer (user) requests. This means that although IPTV is another way of
showing live TV, it is more of a stored video-also known as VoD (Video on
Demand). On IPTV, the programs can be paused and re-wound, as they can be with
personal digital video recorders such as TiVo, giving the viewer much more
control. The STB connected to the TV decodes the IP video being transmitted and
converts it into standard television signals. There's an SVS (Switched Video
Service) system, which lets the viewers watch broadcast network channels,
subscription services and movies on demand.
IPTV should not be confused with P2P file-sharing or
watching a downloaded DivX of a TV show on your PC. It does not even include
watching a low-resolution QuickTime or Windows Media clip in a tiny Web window.
It could be considered as similar to some of the TV tuner cards available in the
market today, which also let you pause, rewind and record TV programs with the
difference that you watch them on a bigger screen, and don't need a PC to get
this functionality. The second advantage of using IPTV is that instead of
broadcasting every channel continuously like in a regular TV service, IPTV
providers would transmit only the channel or show that the subscribers request
for. This frees up large amounts of bandwidth for HDTV and high-speed broadband.
At some point in the next five to seven years, there will be a single pipe
coming into your house capable of carrying your voice calls (through VoIP), your
standard broadband data connection, as well as your TV and the Net radio
stations! This is called as 'Triple Play'-an all-in-one service by one
service provider.
The future
As an emerging technology, IPTV promises to evolve into a completely
interactive experience in the future. It is expected to grow at a brisk pace in
the coming years as broadband connection speeds, capacity and the subscriber
numbers rise rapidly. Along with this, better video compression technology
allows standard- and high-definition video to be delivered using broadband
technologies. Worldwide, major telecom companies are looking at IPTV as a new
revenue source and as a way to jump ahead of the conventional cable services
providers who are encroaching upon their telecommunications space. If the IPTV
concept actually works to its maximum in the future, the world's TV watching
habits could drastically change with Internet-style interactivity and
flexibility. It will also mean broadband speeds that are 10, 100, or even 1,000
times faster than today's DSL or cable. They have to be if IPTV is to really
take off.
All this will take a long time, of course. But over the
next decade, the over-hyped idea of Video on Demand could become as commonplace
as using a cellphone to check e-mail nowadays.
Avantika Upadhyaya