Advertisment

To Make Them Realise the True RoI, SMEs Need to be Engaged With More Often

As we reached the last city of Nagpur, as part of the HP BusinessNow Express, we realised the value of one-to-one engagement with local SMEs and why this process must not end here

author-image
Adeesh Sharma
New Update
Key Open Source Tools for SMEs

The six-city HP BusinessNow Express solutions tour, which kicked off in Pune in July and subsequently marched through industry-rich cities of Mumbai, Nashik, and Aurangabad, received a befitting farewell in the geographical center of India, Nagpur.

The BusinessNow Express tour was designed keeping in mind the needs of SMEs, with next-business day delivery of IT products. It was well-received at all locations, with the local industry bodies and associations sending their members to check out the IT products and solutions on display.

The SMEs in Nagpur were overwhelmed with the pace of innovation in IT technologies and were pleased to learn about the new solutions being offered at different price points, based on their needs. With greater pressure from competition (domestic and abroad), there’s a need to reduce costs, improve productivity, and communicate faster. IT therefore becomes essential to bring this level of agility. So whether it’s the owner of a small iron forging company who ships his produce to different parts of India or a plastics goods manufacturer, or even a pharma producer, everyone needs the most efficient and cost-effective solutions that suit their business needs, regardless of the price they command.

So the interest to know about the latest in tech is very much there, and such bus tours only help technology experts from PCQuest and HP to reach out on the ground to the SMEs and get first-hand experience about their IT awareness, requirements and future aspirations.

Fun, Excitement, and Learning...

The BusinessNow Express tour gave more than one reason for SMEs to come and visit the bus. Purchase advice by PCQuest experts was of course one key reason, while on the spot contests, and contests over Radio Mirchi were other key highlights. Finally, the last big highlight was a tech makeover contest where one winner is to get Rs. 2 Lakhs worth of PCs and printers, and one lucky winner in each city is to get an HP Stream 8 tablet.

Advertisment

IMG-20150903-WA0033

aIMG-20150904-WA0023
sIMG-20150905-WA0013
smes
Advertisment