Twitter Introduces Brand Hub to Help Advertisers Understand More about their Brands

by October 29, 2015 0 comments

Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, prospects, and influencers are saying, thinking, and feeling about their brand. To date, marketers haven’t been able to gather these valuable insights in one place.

Today Twitter is excited to announce Twitter Brand Hub, the newest addition to our suite of analytics tools.

Brand Hub helps advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation. This 360-degree, real-time view gives the brand the opportunity to learn, take action and see the impact of their initiatives on Twitter.

With Brand Hub, you’ll see insights about your brand in a number of key areas:

TrueVoice – Your share of conversation

Twitter developed TrueVoice, a new metric only available within Brand Hub to help advertisers track their share of conversation in real time. Share of conversation empowers marketers to learn more about the conversation happening about their brand on Twitter — in fact, research has shown that Tweets that mention brands have been linked to a direct increase in sales.

Twitter determine your brand’s TrueVoice by first analyzing Tweets about your brand and those about your competitors. Then, identify what percentage of these impressions your brand owns. As consumers see ads about your brand and your competitors on TV, display, and social channels, they send Tweets which are then counted in real time through TrueVoice.

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Audience

The audience view displays high-level insights about the people actively talking about your brand on Twitter, including details about their gender, location, income levels, occupation types, and other key demographic attributes. It also highlights key influencers Tweeting about your brand. These details are derived from Twitter data and Twitter Official Partners, and are shown in aggregate to provide you with actionable insights while keeping individual user information private.

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Conversation details

This report helps in understanding how people are discussing your brand on Twitter. You can see how many impressions your brand received over time, how many Tweets mentioned your brand or product, along with the top phrases mentioned in conjunction with your brand. You can also see breakouts on key topics such as brand loyalty, purchase intent, and more. If yours is a larger company with sub-brands, you can further segment your data by product or sub-brand.

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