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Universal iPhone App for Live Streaming of Indian TV Channels

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PCQ Bureau
New Update

YuppTV, provider of Live TV and VOD on mobiles, PC and Internet TV, by Global Takeoff announced the release of YuppTV app, which provides access to a wide range of live Indian TV channels on iPhone, iPad and iPod Touch. This application can be downloaded from iTunes by the global audience. It enables high quality streaming without buffering and a quick option for channel search. The application can also be shared with phonebook contacts. YuppTV app for iPhone also introduces a next generation mobile marketing tool which allows advertisers to insert customized mobile advertisements in live streams. This allows the flexibility to target focused audience with specific advertisements among the half a million iPhone users globally.

YuppTV presents a perfect example of how best media, entertainment and Internet can be forged together to bring to its audience an exciting package of Indian TV channels anytime and anywhere in the world . Mobile TV has emerged as a strong advertising platform for advertisers globally. Streamed and broadcast mobile TV services are expected to become the most lucrative channels for mobile advertisements by 2010.

Commenting on the launch, Mr. Udaynandan Reddy, CEO and Founder, Global Takeoff Inc. said, “YuppTV iPhone app is the first application to place overlay advertisements on live streams thereby creating a new and innovative marketing tool. Advertisers can target iPhone users to send relevant and useful advertisements which increase the chances of the advertisements being viewed. A scientific mobile conversion tracking system helps advertisers with in-depth and relevant users' data. We would soon extend this platform to other content providers to reach the expatriate communities across the world.”

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