Video Conferencing

As expected, the four known vendors in this space have managed to make it

into the Users' Choice club, namely Polycom, Sony, Tandberg and Avaya. Polycom

leads the way as the winner, with Sony as the runner-up. Polycom was ahead of

all other brands in top of the mind recall, current ownership, relative loyalty

and brand shift. Tandberg turned out to be ahead of Sony in current ownership as

well as relative loyalty but fell behind in top of the mind recall.

Looking at industry wise breakup, Polycom has strong brand perception across

most industries, viz. discrete manufacturing, process manufacturing, BFSI, IT/ITeS,

healthcare and education. However, it falls behind Sony in communication media

while Tandberg is ahead in the services industries. Zone wise, Polycom leads in

north and south, while Tandberg enjoys good support from east and Sony leads the

way in west, but Polycom is giving a good fight to Sony in west. Also Tandberg

is doing better than Sony in south.

Tandberg enjoys the highest brand loyalty with 71%, followed by Sony at 57%

and Polycom at 44%. Interestingly Sony turned out to be the brand likely to gain

from shift outs, with 3.5% non-Sony users saying that they are likely to shift

to Sony. In case of Polycom, 56% of its existing users said that either they

have no plans or they are not sure about which brand to choose.