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Last year saw a neck-to-neck battle with rediff.com bagging first place and yahoo.com coming in second at 99% UPI. This year, yahoo.com has come in first and has pushed rediff.com to number two with a UPI of 73%. msn.com, at 69% UPI this year, has done well. Last year it had a UPI of just 28%. Google.com is a new entrant to the Users’ Choice Club, whereas indiatimes.com, which was at number three last year, has come in at number five this year.