Why screen size matters for smartphone users

by June 4, 2015 0 comments

Each year until 2020, mobile video traffic will grow by a staggering 55 percent per year and will constitute around 60 percent of all mobile data traffic by the end of that period, predicts the latest edition of the Ericsson Mobility Report.

Growth is largely driven by shifting user preferences towards video streaming services, and the increasing prevalence of video in online content including news, advertisements and social media, it said.

When looking at data consumption in advanced mobile broadband markets, findings show a significant proportion of traffic is generated by a limited number of subscribers. These heavy data users represent 10 percent of total subscribers but generate 55 percent of total data traffic. Video is dominant among heavy users, who typically watch around one hour of video per day, which is 20 times more than the average user.

The total number of mobile subscriptions in Q1 2015 was around 7.2 billion, including 108 million new subscriptions. India grew the most (followed by China) in terms of net additions (+26 million) mobile subscribers, finds out the Ericsson Mobility Report.

The report also shows that by 2020 advanced mobile technology will be common place around the globe:smartphone subscriptions will more than double, reaching 6.1 billion, 70% of the world’s population will be using smartphones, and 90 percent will be covered by mobile broadband networks.

The report, a comprehensive update on mobile trends, shows that growth in mature markets comes from an increasing number of devices per individual. In developing regions, it comes from a swell of new subscribers as smartphones become more affordable; almost 80% of smartphone subscriptions added by year-end 2020 will be from Asia Pacific, the Middle East, and Africa.

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