by September 6, 2004 0 comments



Wipro is again the winner this year, followed by HCL at number two. TCS makes a strong showing at number three. Infosys improves its standing by two places, to fourth place this year. Reliance is another newcomer in the list, entering at number six. 

The effect of the TCS IPO buzz is fairly evident in the ranking for the second Familiar question. TCS emerged on top here. And this is the only question on which second placed HCL scored ahead of
Wipro. 

For new entrant Reliance, familiarity in the context is low. 

Of the brands that took a dip from last year, TVSE scored low on Familiarity and Bonding, Satyam scored low on Relevance onwards. NIIT also scored low on Relevance
owards.

Heard

Brand

Rank

HCL

1

Wipro

1

Infosys

2

Reliance

2

TCS

2

NIIT

3

Tata Infotech

3

Satyam

4

Zenith

4

TVSE

5

Tally Solutions

6

Microtek

7

PCS

8

CMS

9

CDAC

10

This set of questions was posed only to the enterprise respondents. The methodology we followed was the same as with the previous years. First, we made a short list of the brands-the products and services brands that made it to last year’s DQ Top 20.

Familiar

Brand

Rank

TCS

1

HCL

2

Wipro

3

Satyam

4

NIIT

5

Infosys

6

Zenith

7

Tata Infotech

8

Reliance

9

TVSE

10

CMS

11

Tally Solutions

12

PCS

13

Microtek

14

CDAC

15

Next, a five-step questionnaire was administered using a compounding methodology. That is, five questions were asked for all brands in the same sequence and a brand had to get an affirmative vote in any given stage to qualify for the next, and only those brands that got an affirmative vote in all the five stages were considered for the final ranking. For example, if a respondent answered in the negative to any of the five questions, then that brand was dropped from further consideration for the Brand of the Year awards.

Relevant

Brand

Rank

Wipro

1

HCL

2

TCS

3

Tally Solutions

4

TVSE

5

Reliance

6

Infosys

7

Zenith

8

Satyam

9

Microtek

10

NIIT

11

Tata Infotech

12

CMS

13

PCS

13

CDAC

15

After the results were tabulated, the brands were split into two groups; Indian brands and MNC brands. Indian MNCs, that is, brands with their origin in India, were considered as Indian brands.

Trust

Brand

Rank

Wipro

1

HCL

2

TCS

3

Tally Solutions

4

Infosys

5

Zenith

6

TVSE

7

Satyam

8

Reliance

9

NIIT

10

Tata Infotech

11

Microtek

12

CMS

13

CDAC

14

PCS

15

All the five questions were to be answered by the respondents with respect to their workplace IT requirements. The questions were:

l Have you heard of this brand as being relevant to your workplace IT needs?

l Of the brands that you have heard of, which are the ones that you are familiar with? Familiarity means some, if not
complete, knowledge about the products and services associated with the brand.

l Of the brands that you are familiar with, which are the ones that are likely to be of relevance to you? Relevance means a direct or an indirect impact in a positive way, by being useful for your organization.

l Of the brands that are of relevance to your organization, which are the ones you trust? Trust could be based on your
belief about the quality of the products or the reputation of the company.

Bonding

Brand

Rank

Wipro

1

HCL

2

TCS

3

Infosys

4

Tally Solutions

5

Reliance

6

Satyam

7

Zenith

8

TVSE

9

CMS

10

NIIT

11

Tata Infotech

12

Microtek

13

CDAC

14

PCS

15

l Of the brands you feel trust in, which are the ones you are likely to recommend?

This year, we are also reporting the ranking on each of the five questions, as well as the final indexed ranking (Winner =100).

Winner

Brand

Score

Wipro

100

HCL

97

TCS

85

Infosys

80

Tally Solutions

80

Reliance

75

Satyam

74

TVSE

74

Zenith

74

NIIT

71

Tata Infotech

69

Microtek

68

CMS

67

PCS

60

CDAC

56

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