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Workgroup Servers

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PCQ Bureau
New Update

Last time around IBM won in this category just by a notch, but this time

around HP-Compaq has replaced IBM at the top position and that too by a decent

margin. Dell and HCL both have gained in overall users choice score but remain

at same positions as last year. HP-Compaq turned out to be ahead of all other

brands in top of the mind recall, current ownership, relative loyalty and brand

shift. IBM is just behind HP-Compaq in relative brand loyalty, current ownership

and top of mind recall, but falls a little behind HP-Compaq and dell in brand

shift in.

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Industry wise, IBM is ahead in discrete manufacturing, communication media,

healthcare, education and is giving a tough fight to IBM in IT/ITeS. On the

other hand IBM is ahead in services, BFSI, IT/ITeS, BFSI and process

manufacturing. Dell turned out to have strong perception in IT/ITeS, BFSI and

services. HCL has a better perception in communication media as compared to that

of IBM and Dell and slightly better perception in discrete manufacturing than

Dell but falls weak in process manufacturing, IT/ITeS and education. Zone wise,

HP-compaq is ahead in South and North but is being closely fought by IBM in

north. IBM is clearly ahead in east and west. Dell turned out to have better

perception in north but falls weak in South.

Coming to brand loyalty, out of top two, IBM turned out to have slightly

better brand loyalty than HP-Compaq with 51% while HP-Compaq is at 47%. However

42% of current HP-Compaq users said either they have no plans or do not know

which brand to shift to, while 36% users of IBM also said the same thing. HCL

also has a strong brand loyalty with 82% and Dell has a slightly concerned

situation with loyalty coming out to be only 33%. Talking about shift-in's i.e.

the brand likely to gain from shift's out from other brands, HP-Compaq turned

out to be ahead of all other brand with 6.6%, followed by Dell with 4.1% and IBM

with 3.7%.

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Talking about reasons to shift, it turns out respondents have perception that

reliability of HP-Compaq is slightly better than IBM and it also have more

competitive prices. While there is an interesting situation in after Sales

support/Services, here current brand owners have the perception that HP/Compaq

provide better service, while in future brand preference, respondents said IBM

is better at it.

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