Yahoo to host Mobile Developer Meet for the first time in India

by June 12, 2015 0 comments

Fresh off the launch in San Francisco, Yahoo is bringing its Mobile Developer Meetup for the first time to India. The event will be held in New Delhi on June 24 and Bangalore on June 26.

India’s mobile Internet sector – growing at almost 40 per cent a year – has spawned an exciting app developer ecosystem, creating a community that is riding the wave of innovating not only for users in India, but across the world.

Speaking about the upcoming meetup, Jarah Euston, VP of Analytics and Marketing, Flurry (owned by Yahoo), said, “India has a vibrant, rapidly growing app developer community. As a mobile-first company, we understand the need for app developers to have a strong mobile analytics and monetization engine. The Yahoo Mobile Developer Suite can help developers build their app businesses, monetize and create better experiences for their users, to stand out in today’s crowded app market.”

At the upcoming Yahoo Mobile Developer Meetup, mobile app developers will get the opportunity to network with fellow participants from the mobile start-up and developer community. They will also get their first look at the Yahoo Mobile Developer Suite, a new suite of services designed to help them measure, advertise, monetize and improve their mobile apps. Unveiled earlier this year, the Yahoo Mobile Developer Suite is a powerful combination of technology and data from Yahoo, Flurry (acquired by Yahoo in August, 2014) and BrightRoll (acquired in December 2014). It is built on five offerings – Flurry Analytics with Explorer, Flurry Pulse, Yahoo App Publishing,  Yahoo Search in Apps, and Yahoo App Marketing.

Across the globe, Flurry provides 200,000 app developers the mobile analytics they need to better understand their users – specifically around audience, usage and performance. With Flurry, they get a deep understanding of app performance metrics and their users. Every month, Flurry touches over 1.6 billion devices and gains tremendous insights into users’ interests and behavior, based on the apps they use. During the meetup, the Flurry team will share key insights and trends from the app universe – both at a global and at regional level.

The meetup will also feature a discussion with a panel of innovators and thought leaders. This will be followed by a mixer to give participants an opportunity to network with fellow developers and share learning that can help resolve shared challenges.

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