Zakk focuses on audio category to tap the Indian Market

In a conversation with PC Quest, Business Director of Zakk, Anuj Chokra discusses about the focus areas and next of the plans for Zakk. 

Anuj Chokra, Business Director, Zakk,

Which LFRs are you dealing with?

We are in talks with Croma, Sargam and Apple store and some of the channel distributors for offline sales. Soon our products will be available across the market. So far, in retail area, we have covered western region, Karnataka and Delhi-NCR belt as well. Once the distribution starts at large scale our products will cover all the regions.

Who are your competitors?

We definitely see companies like Sony, JBL as our competitors. But our USPs is quality and price. When consumers will use our products they will definitely ask them again that why should they buy expensive products and they will definitely recommend Zakk to others as well. The products are ergonomically designed, highly durable and is surely set to be you best companion with best features, quality and warranty.

What will be your GTM strategy for this FY?

One of the major stat will be expanding retail. We have range of products that are coming right now around the audio category. We will be soon launching products for home automation space too which will be smart camera, kid’s monitors. The overall vision for Zakk is to get everything under one particular device. And our major focus will be on audio products, while we have wide range of products in VR and fitness trackers. At this point, in India we really want customers to know us and our products and I am sure they will not be disappointed.

What is the response for Zakk Firefly so far? 

The Firefly, is a standing example of the statement and has now become one of the top sellers in the audio category in all our markets. With a great build quality and accessible pricing, our customers globally simply love the device. And with this huge response, we have to plan the quantities at least 6 months in advance. Infact, customers are really thankful to us to bring such a great product in the Indian market.

How do you see the traction in offline and online market?

In 2018, focus is going to be majorly on online sales but by the end of the year we are looking at at-least has 30 percent of our share into the offline market. We are very gung-ho about our strategy, we are already working on a plan.