Adadyn Launches Advertising Industry’s First self-serve Programmatic Platform

Adadyn announced the first self-serve programmatic advertising platform of its kind for Advertising Industry, giving marketers of all sizes the tools to quickly and affordably create, fund and launch prospecting and retargeting campaigns. Developed over a year in India for the global market, the solution will enable Adadyn gain market leadership across US, Europe, Japan and Australia. This new self-serve platform comes on the heels of significant growth – over 4X YoY in 2014 – the company has experienced in the US.

Among all the countries adopting programmatic globally, US has been leading the fray and is expected to grow its Programmatic spend to $26.78 billion by 20171. Globally, media transacted through programmatic methods will reach $36.8bn by 2019.

As part of Adadyn’s commitment to making programmatic ad tech easy, affordable and accessible for all, the company’s latest offering empowers small and mid-market brands to quickly and affordably employ some of the most sophisticated and high-performing advertising technology available today.

Adadyn’s end to end advertising technology platform lets the marketer setup a campaign in minutes, with the user friendly interface guiding at every step. No more dealing with multiple media sources, 3rd party vendors for audience management, campaign setup, optimization and reporting. All this, without a steep learning curve and financial barriers.

Adadyn gives marketers access to quality media at scale, taking the pain out of working with multiple media sources across desktop and mobile. Its sophisticated decision engine ensures every campaign is delivered to the best performing media for each advertiser.

The company has also developed features specifically for travel and retail advertisers, giving marketers more options for delivering promotional and product-specific advertising.