AEGON Religare Life Insurance : e-Sales

In this era of cut throat competition insurance companies are finding
innovative ways of reaching more customers and simplifying processes. ARLI
developed an online distribution channel to sell life insurance policies online
where a customer can complete all steps from enquiry to purchase in one-go at a
time & place of his choice. Customer can come to e-Sales portal and determine
ideal insurance amount needed by him, compare it with other insurance products
of the same category, fill some basic information about him and his family, make
payment and get secure. In the background e-Sales portal interacts real-time
with various core systems like policy administration system, customer
relationship management system, and workflow system to ensure information about
customer and policy is tracked online and served back to customer if required
online. e-Sales portal is designed to do automated underwriting with the help of
a rules engine. It's also integrated with a payment gateway to enable payment
using credit card and Internet banking. Its automated workflow directs users to
various steps depending on data entered by them in previous steps. Post
deployment the online sales has crossed 3000 policies in the last 4 months with
more than 3 crore rupees in premium collection.