AEGON Religare Life Insurance : e-Sales

In this era of cut throat competition insurance companies are finding

innovative ways of reaching more customers and simplifying processes. ARLI

developed an online distribution channel to sell life insurance policies online

where a customer can complete all steps from enquiry to purchase in one-go at a

time & place of his choice. Customer can come to e-Sales portal and determine

ideal insurance amount needed by him, compare it with other insurance products

of the same category, fill some basic information about him and his family, make

payment and get secure. In the background e-Sales portal interacts real-time

with various core systems like policy administration system, customer

relationship management system, and workflow system to ensure information about

customer and policy is tracked online and served back to customer if required

online. e-Sales portal is designed to do automated underwriting with the help of

a rules engine. It's also integrated with a payment gateway to enable payment

using credit card and Internet banking. Its automated workflow directs users to

various steps depending on data entered by them in previous steps. Post

deployment the online sales has crossed 3000 policies in the last 4 months with

more than 3 crore rupees in premium collection.