AIMIL-CRM Implementation

On top of Dynamics NAV, AIMIL has now implemented Microsoft Dynamics CRM 3.0,

to further streamline its internal business processes. The company is now able

to recognize and develop new selling opportunities and even simplify the

marketing and sales process. Earlier the company in its Mumbai and Baroda branch

offices, was using an in-house CRM application based on SQL Server 2000.

However, it had limited ability to capture data and lacked integration with the

ERP application. All sales, service and marketing data was fragmented.

The implementation was done at the New Delhi head office and six of the

branch offices. It took only 22 man days. The primary requirement was to

integrate the CRM with the existing ERP. The integration was made possible by

developing a customized application in MS .NET. Some added functionalities were

also required, such as custom printing of quotes and orders along with its line

items. This was done by a custom-built application.

For the service module, only the specified data, required by the service

team, was included from the Dynamics NAV database.

Management can now access competitive data analysis on a single platform.

This critical functionalityenables them to respond effectively and within time

constraints.