Almond Solutions launches ‘Vingage’; a hyperlocal marketing platform for nano-Influencers

Almond Solutions, one of the leading technology transformation companies, today announced the launch of ‘Vingage’, an innovative and new-age hyperlocal marketing platform to engage with nano influencers. ‘Vingage’ is an internet agnostic, mobile-first audio and video-enabled platform that connects brands with local influencers like painters, contractors, carpenters, mechanics, drivers, plumbers, electricians and retailers to promote their businesses through them. This interactive, scalable, secure and cost-effective platform enables companies to build up a strong connection with the end customer through local influencers.

Introducing a new era in the B2B customer engagement process, ‘Vingage’ offers a multilingual mobile-first solution that allows both B2B and B2C organizations to interact with customers, retailers, shopkeepers, and other nano-influencers belonging to mass and niche categories. The new platform is a one-stop solution for engagements including retail activations, channel engagement and customer education programmes. ‘Vingage’ provides a unique opportunity to brands to connect with nano-influencers through video, audio, gamification, and instant gratification including digital wallet cash, payment vouchers, talk time or data top-ups.

Talking about the new platform Abhinav Jain, CEO and Co-Founder, ALMOND Solutions, says “Vingage is a unique marketing platform because it’s internet agnostic, and by the virtue of that it can engage 1 billion mobile users in India. The biggest advantages of Vingage are hyper-localization, scale-up and ROI measurement. In the digital-first era, these attributes ensure brands/marketers are able to reach every socio-economic class with ease. We are extremely proud to receive a positive response from brands, and to date we have associated with a few big brands from the housing and home décor industry”.

Vingage performance dashboards enable the client to see live data analytics, optimize engagement and have a comprehensive view of campaign performance. With multiple features, this new age customer engagement platform can also educate and be used as an upskilling tool for the customers.