by April 4, 2014 0 comments

Amazon may be a major name in the digital arena but the company looks to be making its move in the home entertainment vertical with its first ever video streaming device called Fire TV which is priced at $99. This video and game streaming device is expected to catapult the company’s online retail business over the longer term.

The square device, which just about fits in the palm of one hand, streams content from Netflix Inc, Hulu and other video services – reminiscent of the Apple TV or Google Chromecast.

For gaming fanatics, Amazon will be selling a separate controller that costs $39.99. The TV packs a powerful quad-core chipset and 2 GB RAM that are more common with high-end smartphone and tablets these days. This box TV comes in slim box-like form factor and comprises of basic ports at the back including standard HDMI, optical audio and Ethernet port.

One can browse through the Amazon video store by scrolling through unlimited movie listing that come part of a moving 3D bar. The device is capable of pulling content from other Amazon services as well. So, any content from Amazon Cloud Drive becomes accessible on your TV. Another interesting aspect about the Fire TV is its dual-control feature. Not only does the TV work with the help physical remote but also you have the option of controlling the device via voice recognition, as there is a microphone within the remote that captures your searches, sends them to the Amazon cloud and tells the Fire TV to execute the command. 

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