Amazon Terminated Alexa.com. How does Alexa Perceive that?

Recent reports about Amazon's Alexa division's significant layoffs and rumours that it is losing money have made ominous headlines for Alexa.

Another event earlier this year included the closure of Alexa.com, a move that Amazon had previously described as "tough."

So what does it indicate for Alexa?

The fact is that Alexa.com's website has nothing to do with Alexa, the voice assistant, despite the apparent financial difficulties that Alexa appears to be experiencing.

Browser extensions later superseded the Alexa Toolbar, and websites with the Alexa script loaded on their pages were sources of surfing data for the service. It was established in 1996, just a few years after the World Wide Web's inception.

Has Amazon purchased Alexa?

15 years before the debut of Alexa, the voice assistant, Amazon purchased Alexa Internet and the Alexa.com domain in 1999.

The Alexa traffic rating of a website used to be necessary. If their rankings were high enough, website owners might boost their advertising charges and stack their properties against rivals. Another well-liked browser extension was the Alexa Toolbar, which had, among other valuable features, a brand-new pop-up blocker at the time.

But as circumstances changed, Alexa Internet ultimately discovered itself in a more cutthroat industry. Although there used to be many devoted Alexa.com users, Amazon felt that maintaining the site was no longer worth the expense.

When was Alexa.com shut down?

Alexa.com was officially shut down on 1 May 2022 after the e-commerce behemoth declared its plan to do so in December 2021.

Yes, Alexa.com and Alexa, the website, are both owned by Amazon. Still, the two are otherwise unconnected, and Alexa's current situation has nothing to do with Amazon's decision to shut down Alexa.com.

You may still go to alexa.amazon.com to use Alexa (the digital assistant) online.

Many of the Alexa-related tasks available on the Alexa app may be completed on that website, including changing Alexa preferences, establishing alarms and reminders, managing skills, linking smart home devices, and more.