by June 17, 2007 0 comments



Apollo Tyres has approximately 5000 dealers and a large sales force spread
all around the country. Apollo wanted to enable their exclusive dealers to
access their central database, and track information, instead of their having to
depend on their regional offices for the information. Similarly, the sales force
and employees of Apollo tyres required the latest information, and would have to
wait for a while before they could get it. So, Apollo tyres has implemented an
SMS solution with interface to SAP, so information can be directly accessed
through the SAP. This ensures that information is correct and also the latest.
This solution keeps customers, dealers, sales force and management level
employees updated on a daily basis. An SMS is sent a customer as acknowledgement
on receipt of a tyre claim of a tyre in warranty. Another SMS is sent after the
inspection of the claim of the tyre. This provides the customer real-time
details of his claims without his having to ask the dealers again and again.
Similarly SMSs are sent to sales, where the sales force is provided the
outstanding and credit details of the concerned dealers on a daily basis. The
sales force can also query the system for the availability of stocks at the
relevant godowns. This saves time spent in calling various people to find out
the status of stocks at the godown. Dealers are informed through SMS about the
details of invoices, and when their cheques are deposited. The production
managerial level employees of Apollo tyres are also sent an SMS everyday with
the relevant production details of the day. They can also query the system any
time, and can get real time production details trough SAP. When a new scheme is
launched within Apollo Tyres, SMSs are sent to relevant people informing them
about the scheme.

Project Specs
Business problem:Dealers and
sales force are spread across the country, and they frequently require
updated information instantly

IT solution: An SMS solution with interface to SAP was deployed

Impact:Customers no longer need to call dealers everyday to know
the status of claims. Employees can get required information easily

Implementation partner: ValueFirst


Chandrasekhar Velagapudi,
Div Head-IT

Apollo tyres has also mapped the mobile numbers of the dealers and employees
on their SAP system, so that no one else can access the system. One challenge
here is to keep the database of mobile number updated all the time as some
dealers frequently change their mobiles.

The project has enhanced the transparency of operations between the
organization and dealers.

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