Apollo Tyres-Mobile Connect

Apollo Tyres has approximately 5000 dealers and a large sales force spread

all around the country. Apollo wanted to enable their exclusive dealers to

access their central database, and track information, instead of their having to

depend on their regional offices for the information. Similarly, the sales force

and employees of Apollo tyres required the latest information, and would have to

wait for a while before they could get it. So, Apollo tyres has implemented an

SMS solution with interface to SAP, so information can be directly accessed

through the SAP. This ensures that information is correct and also the latest.

This solution keeps customers, dealers, sales force and management level

employees updated on a daily basis. An SMS is sent a customer as acknowledgement

on receipt of a tyre claim of a tyre in warranty. Another SMS is sent after the

inspection of the claim of the tyre. This provides the customer real-time

details of his claims without his having to ask the dealers again and again.

Similarly SMSs are sent to sales, where the sales force is provided the

outstanding and credit details of the concerned dealers on a daily basis. The

sales force can also query the system for the availability of stocks at the

relevant godowns. This saves time spent in calling various people to find out

the status of stocks at the godown. Dealers are informed through SMS about the

details of invoices, and when their cheques are deposited. The production

managerial level employees of Apollo tyres are also sent an SMS everyday with

the relevant production details of the day. They can also query the system any

time, and can get real time production details trough SAP. When a new scheme is

launched within Apollo Tyres, SMSs are sent to relevant people informing them

about the scheme.

	Project Specs Business problem:Dealers and sales force are spread across the country, and they frequently require updated information instantly IT solution: An SMS solution with interface to SAP was deployed Impact:Customers no longer need to call dealers everyday to know the status of claims. Employees can get required information easily Implementation partner: ValueFirst
Chandrasekhar Velagapudi, Div Head-IT

Apollo tyres has also mapped the mobile numbers of the dealers and employees

on their SAP system, so that no one else can access the system. One challenge

here is to keep the database of mobile number updated all the time as some

dealers frequently change their mobiles.

The project has enhanced the transparency of operations between the

organization and dealers.