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Apple Virtual Product Launch: Apple Unveils Fresh MacBook Pro, iMac, and M3 Chip Lineup

On 30 October 2023, Apple held an online event introducing a new MacBook Pro, iMac, and M3 chip family. The latest gadgets are powered by Apple's next-generation Mac CPU, the M3. The M3 chip, which is built on a 3nm technology, is said to be 40% faster than the M2 chip

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Preeti Anand
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Apple Virtual Product Launch

On 30 October 2023, Apple held an online event introducing a new MacBook Pro, iMac, and M3 chip family. The latest gadgets are powered by Apple's next-generation Mac CPU, the M3. The M3 chip, which is built on a 3nm technology, is said to be 40% faster than the M2 chip.

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The new MacBook Pro has a more petite frame and a mini-LED display. The new iMac has a larger display and a more powerful GPU. At the presentation, Apple also unveiled updated versions of macOS, iOS, and iPadOS. The new operating system versions provide new functionality as well as bug patches.

Updates to Software

At the presentation, Apple also unveiled updated versions of macOS, iOS, and iPadOS. The new operating system versions provide new functionality as well as bug patches. macOS Ventura contains new features such as Stage Manager, which helps you focus on the topic at hand by organising your windows and apps, and Universal Handle, which allows you to handle numerous Macs and iPads with a single keyboard and mouse. iOS 16 introduces new features, such as a redesigned lock screen with the ability to add widgets and notifications, as well as Live Text, which allows you to copy and paste text from photographs.

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The new MacBook Pro

  • The new MacBook Pro has a more petite frame and a mini-LED display. The mini-LED display is considered brighter and more energy-efficient than earlier models.
  • The M3 chip, up to 40% quicker than the M2 chip, powers the new MacBook Pro. The M3 processor also contains a new Neural Engine, up to 50% faster than the previous version.
  • The new MacBook Pro comes with a new six-speaker sound system and a new camera system with a 1080p webcam.

Apple's new iMac

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  • The new iMac has a larger display and a more powerful GPU. The new monitor is 27 inches and boasts a 5K resolution. The M3 Pro is the latest GPU, which is said to be up to 50% quicker than the previous generation GPU.
  • The M3 chip, up to 40% quicker than the M2 chip, is also used in the new iMac. The M3 processor also contains a new Neural Engine, up to 50% faster than the previous version.
  • The new iMac also has a six-speaker sound system and a video system with a 1080p webcam.

The M3 Chip Family

At the presentation, Apple also unveiled the M3 chip family. The M3 chip series includes three chips: the M3, M3 Pro, and M3 Max. The M3 chip is the family's entry-level chip aimed at consumer Macs. The M3 Pro and M3 Max processors are intended for high-end Macs. The M3 chip has up to 8 CPU and 10 GPU cores and is based on a 3nm technology. The M3 Pro chip, which uses a 3nm technology, has up to 12 CPU and 14 GPU cores. The M3 Max chip, which uses a 3nm technology, has up to 16 CPU and 32 GPU cores.

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