ASUS and Intel Promote Phablets Through“Fonepad is Calling” Campaign

PCQ Bureau
New Update

ASUS and Intel® today announced a creative collaboration titled "Fonepad is Calling" to spark a global conversation about the fast-growing ‘phablet' category of large-screen smartphones, titled "Fonepad is Calling." The campaign commenced from Monday 16 December until the end of February 2014. The objective is to win mindshare on this emerging category, and be seen as one of the leaders in this space. Furthermore, ASUS India has introduced special Festive offer on purchase of ASUS Fonepad 7. Under this offer, with purchase of every Fonepad 7 - customers are entitled to get a Plantronics ML2Bluetooth Headset worth Rs. 1,199 absolutely free . The scheme is valid up to December 31, 2013. For further information log on to


The Asus Fonepad 7 is powered by Intel Clover Trail Plus Z2560. This new Fonepad model is a innovative device in the emerging phablet category and was announced recently in the country. The "Fonepad is Calling" campaign extends Intel's long history of collaboration with ASUS. At the center of the campaign is the "Fonepad is Calling" online video, which educates and inspires consumers to understand how Fonepad fits their lifestyle. It positions Fonepad as the perfect combination of tablet and smartphone - allowing them to seamlessly move between their personal, social and professional life. The "Fonepad is Calling" video and supporting digital assets can be found at .be

Projected growth of the phablet market

The phablet, a combination of the words ‘phone' and ‘tablet' and comprising smartphones with a screen size of five inches or larger, is expected to be a hit this holiday season. "ASUS design thinking philosophy begins with the idea that technology must adapt to our ever-changing lifestyles, and not the other way around - this is why ASUS was one of the first companies to launch a 7-inch phablet globally," said Peter Chang, Regional Head - South Asia & Country Manager - System Business Group - ASUS India. "Phablets are still a new form factor, so there is a real opportunity to spark conversations to answer the many questions that still linger in consumer's minds. We also have introduced our special festive season offer which will further avail exciting and assured gifts to our users."

"With Intel Inside, the ASUS Fonepad 7 offer the amazing combination of a phone and a tablet in one device, as a convenient option for the growing number of consumers who spending more time on their smart phones consuming social media, music and games rather than on voice calls. We believe people will easily see the value of this innovative form factor through the ‘Fonepad is Calling' campaign." said Anand Ramamoorthy, Director Consumption Sales, Intel South Asia.