by December 21, 2012 0 comments

In the first keynote session, AWS chief Andy Jassy made some big announcements including S3 price cut and the launch of Amazon Redshift –data warehouse on the cloud.

Amazon CEO Jeff Bezos took to the stage with Amazon CTO Werner Vogels, where he explained how the company’s Web services business model embody innovation. He acknowledged that retail is a low-margin business and he’s sticking to the game with AWS.

New lower prices for Amazon S3
A major announcement made during the conference was a roughly 25% reduction in Amazon S3 (storage) prices. Over the course of AWS’s existence, they have reduced prices for some service or another over 25 different times and this is the 26th price cut. “We’re lowering prices for S3 by 24 percent to 27 percent in all regions,” said Andy Jassy, senior vice president of AWS in his inaugural keynote at the conference. AWS have reduced the Amazon S3 standard storage and Reduced Redundancy Storage (RRS) prices in all nine of the regions, effective December 1st. They have made reductions across all of their storage tiers for storage up to 5000TBs.

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Amazon Redshift, data warehouse on the cloud
At its first user conference, AWS also launched its newest cloud-based service, called Redshift. Meant to be a petabyte-scale data warehouse, AWS officials say Redshift allows businesses to drop their data warehousing costs by 10 times compared to on-premise systems.

Amazon Redshift manages all the work needed to set up, operate, and scale a data warehouse cluster, from provisioning capacity to monitoring and backing up the cluster, to applying patches and upgrades. Scaling a cluster to improve performance or increase capacity is simple and incurs no downtime. The service continuously monitors the health of the cluster and automatically replaces any component, if needed. By automating these labor-intensive tasks, Amazon Redshift enables you to spend your time focusing on your data and business insights.

Windows software now supported on AWS Marketplace
AWS Marketplace now supports software built on Microsoft Windows Server was a follow up announcement. Customers can quickly discover and deploy Windows software titles to the AWS Cloud, including well known business intelligence, database, and hosting solutions from software vendors like MicroStrategy, Quest Software, and Parallels. You can 1-click deploy software on Amazon EC2 instances running Windows Server, including 2003 R2, 2008, 2008 R2, and 2012 editions of Windows Server, paying only for what you use and scaling your software up or down as needed.

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Data Pipeline
AWS re:Invent also announced AWS Data Pipeline. The new service is designed to help developers manage applications through a data driven process, said W Vogels, CTO of Amazon.

AWS success stories
The conference also showcased success stories from various partners including NASA, Netflix and more. The stories range from how NASA employs AWS service to stream video of adventures in Mars to how video streaming company Netflix leverages Amazon Web Services.

NASA uses Amazon services to stream Mars video
Khawaja Shams of NASA explained how NASA leverages Amazon Web Services to stream video of Curiosity’s adventures on Mars. On November 26, 2011, NASA launched Curiosity on an 8-month voyage to the Red Planet. NASA’s Jet Propulsion Laboratory (JPL) is the premier NASA center for the robotic exploration of space. They ran website on Amazon Web Services to be able to broadcast their message to the world without building this infrastructure themselves. The ease-of-use afforded by AWS allowed NASA/JPL to construct a robust, scalable web infrastructure in only two to three weeks.

                                                  The author was hosted in Las Vegas by AWS


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