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According to a New York Times article, Samsung appears to be considering switching Google Search on its smartphones to Microsoft's Bing.
Samsung is one of the major smartphone manufacturers in the world due to which Google might suffer a significant loss as a result, putting the company's $3 billion in yearly income at jeopardy.
Is Samsung shifting from Google to Bing?
Google and other tech giants have been compelled to launch a tool that is comparable to ChatGPT ever since it became available on the market. Google is rushing to implement an updated version of ChatGPT into its search engine in response to Microsoft's Bing search engine's inclusion of it in its results.
According to IDC data, Samsung shipped 261 million smartphones in 2022 that were all based on Google's Android software. Samsung has had a relationship with both Microsoft and Google for some time, as evidenced by the fact that Samsung devices come pre-loaded with apps from both companies.
Samsung might still make use of the Google search engine even in that case. According to the NYT, Google is currently upgrading its search engine to keep up with the AI hype. This includes adding a number of artificial intelligence features to a project called "Magi," on which 160 people are currently working.
Google's stock dropped by 4% on Monday as a result of this revelation. "Excited about bringing new AI-powered features to search and will share more details soon," Google's Lara Levin said in a statement.
Google's deals with Samsung and Apple are worth $20 billion in annual revenue, and it has held the largest share of search engine traffic for the longest time.
Google's Take on AI
Google isn't new to AI. The organization's central business official, Philipp Schindler, said during the final quarter call that the organization has been utilizing huge language models (like GPT) for different purposes. Bard AI, Google's chatbot search assistant, is also being released, but at a slower rate than ChatGPT.