by September 25, 2013 0 comments

BlackBerry has slashed the price of its Z10 smartphone in the country by almost Rs 13,000 and now selling across retailers at Rs 29,999. The company’s fortunes with premium (high-priced) Z10 and Q10 smartphones have not been able to lighten up its overall scenario, which has resulted in a situation that the company has managed to bring its value from $77 billion back in 2008 to $5 billion, all this in a span of five years.

The company’s latest BB10 operating system got rave reviews for its sleekness, performance, interface and features, however the hardware powered by BB10 were priced rather steep and this clearly worked against BlackBerry which resulted in less volume sales (Z10 has been instrumental in company’s huge loss this quarter). 

The Z10 was launched in India priced at around Rs 43,000 and looking at how the market has shaped up since its launch, it comes as no surprise that the Z10 has been given a drastic price cut. This is not the first time BlackBerry has been forced to resort to such measures. Even with BlackBerry Playbook tablet, the company had to resort to price reduction maneuver to clear off its inventory.

Sellers across the country had bluntly stated that for Z10 to be value-for-money product it needed to be priced somewhere around Rs 30,000 and while one may say, this price-cut may seems to be a desperate measure rather than a gradual step.

A quick sneak peek into what the Z10 is all about; 4.2 inch display, BB10 OS, 1.5 GHz dual-core CPU, 2 GB RAM, 8 MP rear and 2 MP front cameras, 16 GB internal memory (expand up to 64 GB), 1800 mAh battery.
You can buy it online from here

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