Capgemini launches Global Business Analytics Service for Telecom Companies

PCQ Bureau
New Update

Capgemini and Oracle announced the launch of Business Analytics for Telecommunications, strengthening Capgemini's global Business Information Management (BIM) Service Line. This new solution provides an accelerated platform to help telecommunications companies gain insight into their entire customer relationship, from campaign performance to customer analytics. It builds on Capgemini's expertise in the telecommunications sector and Oracle BI technology. The solution works closely with the Oracle Communications Data Model, Oracle's standards-based, comprehensive data model, designed and optimized to address the needs of the communications industry. It is designed to be scalable, flexible and easy to adapt to meet specific customer requirements.

Intended for rapid deployment, this new pre-built solution can enable complete implementation within a very short time span, leveraging existing customer data warehouses and bringing business analytics closer to the user. For example, implementing the full out-of-the-box solution should not take more than 10-12 weeks. Using analytical scenarios built specifically for the telecommunications market, it provides a comprehensive analytical tool for communications service providers to enhance their customer-centric business intelligence capabilities. Through a range of business-oriented dashboards, reports, what-if analysis and value driver trees it provides a 360 degree view of customers and helps analyze campaign performance to drive customer loyalty and improve retention. As a truly analytical solution it also provides predictive analysis on customer behaviour, sales opportunities and revenue forecasts.

The deployment of the solution leverages Capgemini's global Rightshore delivery model, which combines resources from the right balance of onshore, nearshore and offshore locations. In particular it is supported by Capgemini's dedicated Centers of Excellence in Mumbai, including the Customer BIM Experience (CUBE), which provide input through research and development to determine the best deployment methods for each customer.