CES 2014: Intel CEO Unveils Products, Initiatives and Collaborations for Increased Device Security

At CES 2014, Brian Krzanich, CEO of Intel, announced that as new products are introduced, the McAfee brand name will be phased out and branded Intel Security. The shield - which represents the core values of security and protection - will remain. The re-branding will begin immediately, but the transition will take up to a year before it is complete. McAfee will continue to operate as a wholly owned subsidiary. Its employees will continue to work side-by-side with Intel employees currently working on security activities under the Intel Security umbrella. Intel aims to provide ubiquitous security and identity protection for individuals and businesses on all computing devices, and lead the industry by enabling a safe digital experience for every person on Earth