The Sri Lanka mobile phones market recorded sales (shipments) of over 0.69 million units in 3Q (July-August) 2013. This was reported in the Sri Lanka Mobile Handsets Market Review, 3Q 2013, December 2013 release published today by premier IT, Telecoms and Semiconductor & Electronics, Infrastructure and Lifesciences market intelligence and advisory firm CyberMedia Research.
In the overall Sri Lanka mobile handsets market, Nokia emerged as the leader with a 27.2% share, followed by Samsung at second position with 17.4% and Micromax at third position with 16.1%, in terms of sales (unit shipments) during 3Q 2013.
"Indian brands, apart from reaching out to regions like MENA and LAT AM, must increase their visibility in South Asian markets like Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives," Faisal added.
Smartphones
Smartphone sales (shipments) touched 0.14 million units in Sri Lanka during 3Q 2013. Samsung emerged as the leader in the smartphones segment with a 39.0% share in 3Q 2013, followed by Huawei with 15.5%. Micromax occupied third place with 11.2% share of shipments during the same period.
"The increase in shipments of smartphones can be attributed to significant price drops by all vendors across the island nation, resulting in a reduction in the ASP. The immediate impact of the price drop was visible on the decline in grey market smartphones sales. But, having said that, parallel imports and the size of the grey market in Sri Lanka is still a cause for worry", Tarun concluded.