November 28, 2013 0 comments

Hitachi Data Systems Corporation today announced research results revealing that out of more than 500 companies surveyed out of which almost half of them surveyed in Asia Pacific believed that big data can improve revenue by 25% or more.But the result show that Asia Pacific firms have had limited sucess so far in implementing big data practices. While a third say they are well advanced, more than half say they have made only limited progress.some 80% of front-line employees said that they believe improved acess to data in critical, with only 19% able to access that data they need. Despite the lack of progress, respondents belive in the ability of big data to improve their bussiness, more than 70% say that it can deliver gains in productivity, portfilio and innovation.

67% of Telecommunication industry, 57% consumer goods and 52% offinancial services industries are leaders in recognizing that big data can greatly improve their understanding of customer needs. However more that 60% of the firms in the financial services and consumer goods industries haven’t started any big dat programs. Healthcare and life science are lagging further behind as 72% of them haven’t started any big data programs. Executives at HDS believe it is essential for business executives to adopt a new approach where they think of “data as a capital assset” and to define a holistic big data strategy that will deliver insights and intelligence. This change in focus will enable organizations to innovate with information and generate incremental income.

The Right Approach:

Ensure Cultural alignment throughout the organization:

C-level executives should realize the significant impact of big data on their revenue and competitiveness, and take ownership for defining a big data strategy. Organizations should adopt policies that help break down silos, improve internal communications and establish advanced technology platforms that can support information management and analysis.

Early IT integration:

IT departments need to be involved in the business planning cycle earlier and more tightly integrated to business in order to translate data into intelligence and increase the return on data capital assets. Understanding the real business needs and delivering intelligence by using the right technologies and technology partners not only enables sophisticated analysis, but also delivers a high level of automation that can offload the burden of daily operation.

Neville Vincent, Senior VicePresident and General Manager, Asia Pasific Hitachi Data Systems mentioned that “taking advantage of big data is not an information technology but a sound business practice”. The future sucess of organizations will depend on business owners being able to define their own big data strategies and on IT serving up the needed intelligence.

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