by February 6, 2010 0 comments

Norway/ India: Opera Software today released a comprehensive
on bringing the Web to in-vehicle computer systems, entitled “Web on wheels”. In this study, Opera takes a look
at its partnership with Ford Motor Company to bring in-dash Web
browsing to Ford trucks and vans. While Ford is the company’s first
browser-to-car deployment, Opera predicts a growing need for remote
access to the office while on-the-road.

According to market analysis firm Strategy Analytics, almost
90 percent of vehicles produced in North America and Europe will have
some form of wireless connectivity in 2016. “The rapid market adoption
Bluetooth, 3G, GPS and smartphones will drive huge growth in the demand for connected
infotainment in the vehicle”, says Jo Blight, Director, Global
Automotive Practice. “Our surveys show email, maps, navigation, music
and radio are the top priorities for consumers, but it will be in HMI
and software where the automotive competitive battles are set to be won
and lost.”

Ford required an on-board, full-featured browser that could
be integrated and deployed in multiple vehicles. With the growing
requirements of professional mobility, vehicle makers are looking to
deliver traffic, weather, news, e-mail and more to drivers, seamlessly
and safely.

“Using Opera Web technology, vehicle manufacturers can
eliminate “button overload” on the dash and instead offer a familiar
screen experience, one that can be customized and operated by voice
input,” said Christen Krogh, Chief Development Officer, Opera Software.
“Opera believes that in-vehicle browsing comes down to convenience,
staying competitive and customization. As the leading Web innovator,
Opera has just the flexible, cross-platform solution that vehicle
manufacturers need.”

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