‘Consumer Loves Big and Bold’: Rajesh Thadani, Consumer Business Head, Lenovo

Rajesh Thadani, Consumer Business Head, Lenovo

What is your branding Strategy?

Our brand philosophy of “Different is Better” takes us on to rethink, re-imagine, and reinvent to make purposeful PCs and cloud-connected smart technology that improves people’s life at home, work and school. We are proactively working on ways to help customers evolve their experiences and interact with Lenovo devices and software. The key is to stay focused on understanding our customers’ needs and behaviors in order for us to innovate meaningful software. We believe in providing our consumers with differentiating and premium products that sets the standard for quality, reliability, style and speed. Our approach is dual fold – we invest in innovation that distinguishes our products from that of competitors and we also provide them with easily accessible after sales services across diverse channels. We aspire to sell a differential experience for our customers and offer best in class service.

Which are the main verticals that Lenovo has witnessed maximum traction in Desktop and laptop industry?

We have observed a shift in the end-user demand towards desktops and laptops. While the traditional clamshell within the notebook space has been witnessing a decline, other form factors such as convertibles and detachables are seeing a steady growth. Consumers want more functionality and portability on their devices for powerful computing and on-the-go usage. As a result, notebook purchases have bounced back up. Demand for laptops has increased and desktops are seeing good traction among the education and channel communities.

What is your revenue or business ratio between desktops and laptops?

Our business ratio for laptops is higher than that of desktops.

What are the top trends in Desktop and Laptop industry?

Technology is advancing and trends keep changing. Consumers needs are so dynamic and design and form factors move to the forefront of the game. In the last few years, we have seen a shift to slimmer and more portable designs. Hybrid designs, premium laptops, the need for higher processing speeds have gained popularity. We believe there will always be a demand for Notebooks, Traditional desktops and AIOS. Today, consumers prefer newer form factors such as convertibles, detachable 2-in-ones, and Thin and Light Notebooks and weight, color, portability and speed play a big role in the purchase cycle. Within the traditional desktop and the AIO category, a consumer’s preference has moved to bigger screens and a better touch experience.