Cybage - Dynamics CRM 4.0 implementation

The Problem: To drive continued growth, Cybage needed a new CRM system, as it was experiencing challenges with its previous one--ACT! CRM, a rigid system that had no scope for customization.

The Solution: The company deployed Microsoft Dynamics CRM 4.0 for 60+ users. Cybage had its own processes for running campaigns, tracking responses, generating leads and tracking various tasks and activities throughout the marketing and sales life cycle. The company automated these by creating workflows and setting up automatic notifications to the relevant people.

The Result: Cybage has significantly improved sales efficiency, improved business insight and gained instant feedback on its marketing investments. Business development team started creating around 1,500 new leads per week, a 40% increase as compared to ACT!. The sales team is able to make 27% more sales calls every day and more efficiently track their activities. Their efficiency has gone up by 33% because 70% of their work is done using auto features of the CRM. Lead tracking with sales stage analysis has become more effective by 45%. Marketing campaign management has become better by 10-12 percent.

Overall, the company sees reporting improvements by 20 percent.