Dell India's 150th Exclusive Store Opens in Chennai

Strategically located on Shop no. 14, Ground floor, C-47, Anna Nagar Plaza 2nd Avenue, Annanagar Chennai - 600040, the store offers the entire range of Dell's consumer products- laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals. The exclusive Dell store is the company's step towards enhancing the overall purchase experience for consumers in India. In India, the process of buying a laptop or desktop is still a significant decision by consumers. The wide display of products and knowledgeable staff allows the customer to enjoy a rich technological experience with an environment to make an educated and informed purchase decision.

With the launch of the 150thstore, Dell in India is on the path to execute its plans for expansion of its Dell Exclusive Store presence, to reach 200 stores by March 2014. With this plan, Dell India would deepen its foothold in tier-2 and tier 3 markets. The brand has developed robust plans including aggressive marketing strategy, attractive pricing and retail expansion with an aim to enhance excitement, engagement, education and experiential purchase for the customer. The 150th Dell Exclusive Store reiterates the company`s commitment to the Indian market as it increases the available retail formats for Indian consumers.