by September 5, 2008 0 comments



We introduced this category to analyze the usage of different versions of
Windows and Linux in enterprises. The interesting thing is that Windows XP still
remains the darling of most enterprises, even though Vista has been around for
quite some time now. XP remains as the most future ready brand as of now, till
the time Microsoft decides to phase it out at least. This doesn’t come as a big
surprise because XP still enjoys the highest ownership in most enterprises.
Linux continues to remain the third most future ready, with RedHat and SuSe as
the only two choices amongst enterprises.
Vista however, is gaining popularity, and currently enjoys the highest brand
persuasion and pull. Interestingly, RedHat Linux is at the number two spot on
both these aspects, followed by XP.

Brand loyalty is the strongest amongst Linux users. 89% of existing users of
RedHat Linux said they’re likely to continue using it in the future also.

XP has the next highest brand loyalty at 61%, with another 25% likely to
switch to another OS, mostly to Vista. On the other hand, Vista’s brand loyalty
isn’t very promising. 22% of its existing users said they’re likely to continue
using it, while another 22% of the CIOs said that they’re likely to switch, and
even more interestingly, all of them said they’re likely to shift back to XP!

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